|Purpose/Activity||Type of information||Lawful basis for processing including basis of legitimate interest|
|To register you as a new customer||(a) Identity(b) Contact||Performance of a contract with you|
|To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)||(a) Identity(b) Contact(c) Technical||(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)(b) Necessary to comply with a legal obligation|
|To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you||(a) Identity(b) Contact(d) Usage(e) Marketing and Communications(f) Technical||Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)|
|To use data analytics to improve our website, products/services, marketing, customer relationships and experiences||(a) Technical(b) Usage||Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)|
|To make suggestions and recommendations to you about goods or services that may be of interest to you||(a) Identity(b) Contact(c) Technical(d) Usage(f) Marketing and Communications||Necessary for our legitimate interests (to develop our products/services and grow our business)|
Where DataProphet is required to process certain Personal Information by law, or under the terms of a contract we have with you, and you fail to provide that Personal Information when requested, DataProphet may not be able to perform the contract we have or are trying to enter into with you. In this case, DataProphet may be required to terminate its relationship with you, but we will notify you if this is the case at the time. The terms of any applicable laws and/ or the contract between you and DataProphet, will govern the termination of the agreement.